strategic digital ecosystem rebranding.
E-commerce as flagship store.
The brief
Bouclair, a leading Canadian furniture and lifestyle retailer, needed to renew its e-commerce platform to better reflect its brand identity and respond to evolving customer expectations.
The concept
The analysis showed a fragmented customer base with diverse needs, and a highly competitive online landscape. We repositioned Bouclair with a clearer identity and a more seamless, design-driven digital experience.
The impact
An 8% uplift in online sales in 2024 from the new e-commerce experience, strengthening Bouclair's positioning in Canada against its competitors.
Our role
- Customer segmentation and behavioral analysis
- Competitive benchmark and brand positioning
- Recommendations on UX and design
- Building and managing an external design team
- Driving the project and leading creative direction
